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TOURISM
Tourism plays a major role in the economy of any state, Andhra Pradesh
is no exception. The tourism industry helps on two fronts : (1) bringing
in the revenue and (2) in generating employment.
The first role of the tourism industry as one raking in revenue is better
known. However, its role as a major employer is not so well known.
The tourism industry generates large-scale employment. The labour to capital
ratio for tourism sector is one the highest : each million-rupee investment
creates jobs for 48 people compared to 45 in agriculture and 13 in manufacturing.
In addition, the tourism sector has high employment multipliers. In India,
direct development due to tourism, in terms of employment, is 8.5 million.
These many individuals are totally employed in the tourism industry. Apart
from these, nearly 20 million are also supported by this industry by way
of indirect employment.
As has been stressed earlier, tourism is also a large foreign exchange
earner : the industry is the third largest foreign exchange earner in
the country after jewellery and ready-made garments.
Endowed with a wide spectrum of tourism locations ranging from historical
and religious sites to natural attractions like beaches, our state is
poised to achieve better economic growth by capitalising on its tourist
spots. There is no doubt the state has tremendous unexploited potential.
With its rare variety of ancient temples, modern projects, beautiful lakes,
picturesque waterfalls, hill resorts, scenic rocks, forests and sanctuaries,
it could offer an unforgettable experience to any discerning tourist-be
it a domestic or international tourist.
To mention a few of the remarkable historical sites - visits to Golkonda
fort, Charminar and Nizam's Palace in Hyderabad could be memorable experiences.
For the religious pilgrim we have Tirupati, Nagarjunakonda and Amaravati.
Our state also has a vast coastal line with its share of beaches like
those near Srikakulam and Visakhapatnam.
The state has identified the following four areas as special tourism areas
for intensive investment and development under the private sector.
To provide the tourists with good quality facilities, the tourism department
is maintaining tourist rest houses at Ethipothala, Ramappa, Dharmapuri,
Srisailam, Lepakshi, Mahanandi, Ahobilam, Tupilapalem, Mypadu, Alampur,
Kakinada, Kailasanathakona, Kandimallayyapalli, Bhadrachalam, Timmamma-
Marrimanu and Pillalamarri.
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